Optimization, Personalization & Testing

A Four-Step Process to Make Brand Messaging more Customer-Centric

A good businessman will always tell you, “The customer always comes first”. This mantra is behind virtually every successful business … Chandrima SamantaJune 29, 2018, 9:34 amNovember 1, 20190

Creation, Operationalize and Maintenance of Target Account List

Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B … Chandrima SamantaJune 26, 2018, 7:07 amNovember 1, 20190

Content & Experience, Optimization, Personalization & Testing

Predictive Personalization vs Rules Based Personalization in Martech

It is crucial for any business website to sustain the attention of the viewer long enough to convert the lead … MTC BlogsJune 1, 2018, 2:22 pmNovember 1, 20190

Content & Experience, Optimization, Personalization & Testing

How important is Brand Safety in the world of user-generated content?

Here you will find ways to tackle your brand’s reputation when your brand’s ad shows up next to objectionable content? … MTC NEWS DESKMay 22, 2018, 2:26 pmOctober 31, 20190