Marketing Analytics, Performance & Attribution
Marketing Analytics, Performance & Attribution
Refuel Agency partnered with Wrench.ai
Marketing powerhouse, Refuel Agency, has partnered with Wrench.ai, a leading innovator in AI-driven marketing solutions, to amplify campaigns through AI … 0Marketing Analytics, Performance & Attribution
Web3 Pro closes New Funding Round
As privacy concerns and weakening marketing performance erode traditional online advertising, Web3 Pro, a leading MarTech SaaS company built around … 0Marketing Analytics, Performance & Attribution
Anova.ai introduces Marketing Analytics Platform for SMBs
Anova.ai debuts today with the first marketing analytics platform powered by generative AI and purpose-built for small to medium-sized businesses (SMBs). … 0Marketing Analytics, Performance & Attribution
Mammoth Growth hires First Chief Revenue Officer
Building on its past work in growth marketing, product analytics, and data warehouse projects, with more than 850 clients, Mammoth … 0Marketing Analytics, Performance & Attribution
GBK Collective releases results of a new study
Key Findings At-A-Glance: Generative AI investments are expected to surge 25% in the coming year across functional areas. 58% of … 0Marketing Analytics, Performance & Attribution
Steve Madden names January Digital as its Digital Agency of Record
Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its … 0Marketing Analytics, Performance & Attribution
Plus Company announces Plus AIOS
Today, Plus Company announces the launch of Plus AIOS, a new predictive intelligence solution that allows marketers to intelligently optimize marketing performance with … 0Marketing Analytics, Performance & Attribution
Virtusa acquires Factor Creative LLC
Virtusa Corporation, a global provider of digital strategy, digital engineering, and information technology (IT) services, today announced an expansion to … 0Marketing Analytics, Performance & Attribution
Ovative Group wins Digiday Technology Award for Best Marketing Analytics Platform
Ovative Group, a national independent media and measurement firm, is a winner of Digiday’s Technology Award for Best Marketing Analytics … 0Marketing Analytics, Performance & Attribution
Rakuten Rewards appoints Julie Van Ullen as Chief Revenue Officer
Rakuten Rewards, the leading Cash Back shopping platform and a subsidiary of internet services giant Rakuten Group, Inc., has promoted Julie … 0Marketing Analytics, Performance & Attribution
Haus raises $17M Series A led by Insight Partners
Haus, a growth command center combining causal inference with experimentation & AI, today announced $17 million in Series A funding. The round … 0Marketing Analytics, Performance & Attribution
Anyword transforms ChatGPT into a powerful marketing tool
Anyword, the leading generative AI solution for marketing performance, announced today the release of its integration with generative AI platforms … 0Marketing Analytics, Performance & Attribution
Scaleworks acquires Full Circle Insights, appoints New CEO
Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive … 0Marketing Analytics, Performance & Attribution
Uptempo Welcomes New Chief Customer Officer
Uptempo, a leader in enterprise marketing operations software, today announced the appointment of Eric Grunden as its new Chief Customer Officer. In Eric … 0Marketing Analytics, Performance & Attribution
Birdseye Raises $500,000 in Pre-Seed Funding
Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will … 0Marketing Analytics, Performance & Attribution
National Firm, Ovative Group, Opens Office in Chicago
Ovative Group, a media, consulting, and measurement firm that helps change makers drive measurable marketing performance, announced today that it … 0Marketing Analytics, Performance & Attribution
Daasity announces its expanded attribution functionality
Daasity, the comprehensive, customizable, and extensible ELT+ data solution built for omnichannel consumer brands, today announced its expanded attribution functionality … 0Marketing Analytics, Performance & Attribution
Tomi.ai Awarded U.S. Patent for AI Predictive Marketing Tech
Tomi.ai, a leader in artificial intelligence (AI)-based marketing analytics technology, announced today it has been awarded a patent for its … 0Marketing Analytics, Performance & Attribution
Shift Paradigm Included in Inc. 5000 Regionals Southwest list
Shift Paradigm, a dynamic marketing performance firm dedicated to helping organizations align people, processes and technology around growth, today announced that … 0Marketing Analytics, Performance & Attribution