Optimization, Personalization & Testing

Apple’s HomePod makes modest gains against Echo, Google Home

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains … MTC NEWS DESKAugust 7, 2018, 8:33 amNovember 6, 20190

Martech Stack optimization workbook

The most essential and optimizing way to rule out all the sores and redefining your martech stack would be to … Chandrima SamantaJuly 17, 2018, 1:43 pmNovember 4, 20190

Content & Experience, Optimization, Personalization & Testing

Applications to undergo subsequent inspections before attaining access to Facebook’s Marketing API

According to the latest updates to the app developer platform from Facebook, it is now establishing latest review processes for … Chandrima SamantaJuly 5, 2018, 3:26 pmNovember 1, 20190

Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … Chandrima SamantaJune 29, 2018, 9:51 amNovember 1, 20190

Content & Experience, Content Marketing, Optimization, Personalization & Testing

An Insight on GenZ-Centric Marketing

Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the … Chandrima SamantaJune 29, 2018, 9:36 amNovember 1, 20190