Predictive Analytics

IRI’s Mariana Torres-Lastra to Discuss Influencer Marketing Effectiveness at 2019 Mavrck Brand Summit: Creative Unbound

IRI: WHO: Mariana Torres-Lastra, Consultant, Media Center of Excellence, IRI® WHAT: On Sept. 26, IRI’s Mariana Torres-Lastra will participate in … BusinessWireSeptember 27, 2019, 12:02 pmNovember 13, 20190

Prevedere, a Predective Analytics leader expands executive team with three key new hires

Predictive Analytics

Prevedere hires new executives

Prevedere, the leader in predictive analytics software for economic intelligence, today announced the recent addition to its leadership team including … Aashish YAugust 16, 2019, 11:55 pmNovember 15, 20190

Predictive Analytics

IRI Appoints Chief Financial and Chief Human Resources Officers

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced two new appointments … BusinessWireJuly 25, 2019, 11:59 pmNovember 15, 20190

Data Management, Predictive Analytics

New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays

Email Marketing is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially … Chandrima SamantaJuly 31, 2018, 2:23 pmNovember 6, 20190

Data Management, Predictive Analytics

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … Chandrima SamantaJuly 31, 2018, 2:10 pmNovember 6, 20190