ShowSeeker, creator of the U.S. advertising industry’s fastest-growing, cloud-based order management system, today announced a collaboration with Spectrum Reach, the advertising sales business of Charter Communications, Inc. The recent launch of Pilot®, ShowSeeker’s solution to automated workflows in the media sales business, follows Spectrum Reach’s full implementation of the Pilot® platform — marking a significant evolution of the industry’s advertising ecosystem.
“We launched the Pilot platform as our dedicated order management system after collaborating with ShowSeeker to create a solution to optimize the order entry process,” said Chris Faw, SVP of Operations at Spectrum Reach. “Pilot not only streamlines our workflows, but also equips us with a modernized solution that adapts to the evolving demands of both linear television and advanced advertising.”
Spectrum Reach has fully deployed Pilot® throughout its advertising sales footprint, which includes 91 Designated Market Areas across 36 states. Since deployment, the Spectrum Reach teams have used Pilot® to generate more than 290,000 orders for its local, regional and national clients.
“Spectrum Reach has been a phenomenal partner throughout this transformative journey,” said Jeff Blaszak, VP of Operations & Strategy at ShowSeeker. “As one of the nation’s largest MVPDs, their commitment to innovation has made for a seamless transition from their previous platforms to Pilot, and we’re excited for their partnership in this ever-changing advertising landscape.”