Isovera, a leading digital creative agency, is excited to announce its acquisition of The Boston Group (TBG), a distinguished global marketing communications firm. This strategic partnership enables organizations to seamlessly go to market with competitively differentiated brand platforms across all audience channels. The collaboration merges both organizations’ talents and deep expertise across diverse B2B categories, delivering even greater capabilities and efficiency to a robust roster of leading clients.
“We are thrilled to welcome The Boston Group into the Isovera family. Merging our capabilities reflects our commitment to delivering unmatched value to our clients, and brings true experts together in a collaborative environment,” said Matt Naffah, Partner at Isovera. “We will continue to push the boundaries of creativity and technology to elevate brand presence and create masterful stories for our clients to achieve exceptional results.”
With this transformative move, Isovera will double in size, strengthening its position as a formidable player in the digital marketing and branding landscape for the aerospace and defense, construction, financial services, government, health/wellness, and utilities sectors.
Isovera and TBG share a common commitment to authenticity, creativity, innovation, and client-focused solutions. This shared culture will remain at the heart of their collaboration, ensuring clients continue to receive exceptional service and proactive ideation – now with an expanded suite of services and solutions, from online experiences to trade shows, video to environmental branding, social to internal comms.
Leslie Kaplan said, “We are excited to join forces with Isovera. This partnership enables us to leverage our strengths and increase our expertise to enhance digital experiences for our clients’ audiences. Together, we are equipped to tackle complex marketing challenges and drive success in an ever-evolving digital landscape.”
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