Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will be a featured speaker at the 2023 Association of National Advertisers (ANA) Masters of Marketing Conference, where he will present on:
Microtrends: Hidden Forces Shaping the Consumer of Tomorrow
The future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Stagwell CEO, presidential pollster, and New York Times bestselling author Mark Penn explores dozens of counterintuitive microtrends across business, politics, and culture – from Wagyu sales to internet dating – that illuminate a world in upheaval and the future of marketing.
The session will take place at 8:40 am-9:15 am EST in Gatlin C/D on Friday, Oct. 27.