Silicon Valley-based Optmyzr today announced it has received important industry validation being named Best Global PPC Management Suite from the Global Search Awards. The awards program, which was managed virtually in 2020 due to the current pandemic, recognizes pay-per-click search marketing agencies, independent brands, individuals, and tool providers for their search marketing innovation and leadership.
The 2020 award marks a third consecutive nod for Optmyzr as the top PPC Management Suite, coming on the heels of similar recognition from the US Search Awards in 2018 and the UK Search Awards in 2019. The Best PPC Management Suite is a regular category for these awards programs and is presented to providers based on innovation over the previous 12 months, proven user case studies, and contribution to the search marketing community overall.
“This year is proving to be one of the most unpredictable years ever, forcing marketers to adapt to wildly shifting dynamics,” noted Frederick Vallaeys, co-founding CEO of Optmyzr. “We’ve seen dramatic shifts in consumer internet search behaviors, spending patterns, product needs, and confidence. Our tools allow significant automation of search marketing while providing exceptional insight into search data and trends. We’ve worked hard to empower search marketers to become deep strategists, which has been even more crucial in 2020. The Global Search Awards recognition is humbling for our entire team.”
Optmyzr has released multiple new tools within its PPC Management Suite over the past 12-18 months that have proven particularly important for 2020’s unique challenges. Innovations have included expanded PPC automation and control for Microsoft Advertising (Bing), deeper tools to manage search campaigns in Amazon and Facebook, and the most recent release of a tool called Account Blueprints by Optmyzr.
Account Blueprints allows marketers to architect powerful search programs from the ground up, using step-by-step wizards and allowing the PPC pro to assign and manage all related tasks, including those outside of the Optmyzr system. It’s one more example of the tools within the PPC Management Suite that allow search marketers to automate core functions of PPC programs, while allowing full human control at a moment’s notice.
Optmyzr has also been instrumental in building a more interconnected PPC community during the current pandemic through its weekly PPC Town Hall program. The web broadcast brings the most innovative and influential PPC marketers together with agency and in-house search marketers to share best practices and innovations to help marketers navigate the challenges of 2020 more effectively.
“Being part of a connected PPC community is more important than ever for our industry,” added Vallaeys. “PPC pros work in a highly competitive, often stressful environment. Having tools that empower them to be marketing strategists versus PPC tacticians allow them to deliver quality results for the brands they represent.”
This year’s various search awards programs are all being managed virtually rather than having in-person awards ceremonies at industry events. Optmyzr was informed of its win during a virtual announcement earlier in September.
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