Martech News

Social Media
Data Analytics, Social & Relationships, Social Media Marketing & Monitoring

Bynder Announces Integration and Partnership with Hootsuite

BOSTON, May 02, 2018 (GLOBE NEWSWIRE) — Bynder, the global leader in digital asset management (DAM), today announced a new …
affiliate marketing
CRM, Social & Relationships

Adobe Empowers Brands to Deliver Fluid Experiences

Consumers lead busy lives, constantly on the go and changing devices and channels to get what they want, when they …
Native Advertising
Advertising & Promotion, Native/Content Advertising

TripleLift and White Ops Partner to Fight Fraud in Native Advertising

TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange …
Content & Experience, Content Marketing

MadCap Software Gives Authors Flexibility to Create, Review and Deliver Content With The Release of MadCap Central and MadCap Flare

MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap …
Thinknear announces the release of Geolink
Advertising & Promotion, Mobile Advertising, Mobile Marketing

Thinknear Launches Geolink, First Self-Serve Mobile Advertising Platform

Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes …
AI-Powered Analytics
Data Management, Marketing Analytics, Performance & Attribution

Adobe Gives Sneak Peek Into AI-Powered Analytics Projects

Adobe believes that AI and machine learning technologies are most valuable when it can amplify human intelligence. As the modern-day …
Ecommerce
Commerce & Sales, Ecommerce

FastSpring Appoints Scott Herriman as S. VP of Engineering

Santa Barbara, CA: FastSpring, a company for ecommerce management for digital businesses, today announced the addition of Scott Herriman as Senior …
Blogs in Marketing
Content & Experience

Eight reasons why every small business needs to have a blog

A blog is technically a base for customers to read all about their favourite companies and their news, while also …
digital advertising
Advertising & Promotion

Assessing the ‘where’s where’ of geolocation in digital advertising

Global mobile use is expected to make up almost three-quarters (73%) of time spent using the internet in 2018. This …